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How Can You Calculate the Value of a Facebook Fan?

Bulmer’s wanted to something tangible, to know the actual ROI of Facebook fans, and the article REVEALED: Is this how to determine the value of a Facebook Fan? provides an outline of the methodology...

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5,000 is the Magic Number on Social Media

Heather Mansfield made a big claim in 2008 at the Nonprofit Tech Conference as she explains in her recent post –  To Small Nonprofits on the Social Web: 5,000 is the Magic Number! “Communities begin to...

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Facebook Likes and Loyalty, or not!

98.7% of “fans” do not actively engage with brands they “like”. 67% expect to be eligible for exclusive offers, 60% expect to interact with other customers and share experiences 50% expect to find...

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How To Optimise Your Facebook Posts

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Cirque du Soleil Shifts Budget From Traditional Channels to Social Media =...

I was luck enough to hear Andy Levey present Digital strategy at Cirque du Soleil at the Australia Council Marketing Summit in Canberra last week. Andy is the Senior Manager of New Media and Analytics...

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I See Dead People … liking things on Facebook

This post by Bernard Meisler on the ReadWrite blog is from the end of last year, but was worth sharing given its continued relevance. Bernard documents examples of ‘unintended’ and ‘unlikely’ likes by...

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How does your Facebook Page compare?

We thought that this might be a nice teaser for the various benchmarks we are currently compiling as I write this. We have over a year of visitor and usage statistics for up to 40 NZ arts organisations...

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Some big numbers to share with you

The final results of the Optimiser online benchmarking pilot have now been collated and analysed and we will be sharing the aggregate results – and the trends and opportunities they highlight – via...

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